The Only Thing Worse Than Having No Website…is Having a BAD One!

Does your site look like it was designed by a barrel of colorblind monkeys?

Sadly, the truth is that having a poorly designed website is actually worse than having no website at all. In any business, big or small, image is everything. You get one shot at a first impression, can you really afford to blow it?

Most business owners will keep the store clean, stocked and inviting. They demand employees present & conduct themselves in an appropriate manner when representing the business. Why is this?

The answer is simple. Smart owners understand that selling goods and services is as much about creating a lasting, positive image with consumers as it is about any goods, services or prices.

Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!”

You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

About Author: Malcolm

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