Don’t Let The Internet Leave Your Business In The Cyber-Dust!

Every day thousands of people turn to the internet for their consumer needs. From those simply looking up a business address or phone number to the full fledged online shop-a-holic, the internet is as widely accepted by today’s consumers as the Better Business Bureau or the once mighty Yellow Pages.

no-business-website-excuse-1There was a time when most business owners thought of listing themselves in the Yellow Pages as a “no-brainer”. Simply being seen in the the local Yellow Pages offered instant “credibility” to a business and a sense of legitimacy. The Yellow Pages put potentially thousands of people at the finger tips of a business and make no mistake about it..the internet is akin to the Yellow Pages on steroids for your business.

Why Your Business Needs a Web Site

A recent survey shows some eye opening facts about “local” consumer habits, the internet and local businesses.  

The survey was conducted over a 6 week period in January-February 2013 and received 2,100 entries. Covering the North American market, 90% of respondents came from the US and 10% from Canada.

“So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. ” – entrepreneur.com

Here are some key takeaways from the survey results;

The internet is everyone’s “go to” method of finding a local business.

  • 5% of surveyed consumers had not used the internet to find a local business in the last 12 months (down from 15% in 2012)
  • 37% of surveyed consumers used the internet to find local businesses at least one time per month (up from 34% in 2012)

The number of consumers depending on the internet for information about local business is steadily growing. How many consumers of your products or services is the lack of a proper web presence costing you and your business?

In another survey, we see even more telling facts. The surveyed panel consisted of 1,790 ‘local consumers’ based in the US (broad mix of ages, genders & locations) and received 1,212 responses.

“A business man without a face has no mouth to tell you who he is, how to reach him, what times he is available, what services or products he has to offer. His lack of any features and inability to communicate mean that it will be hard to get know him or decide whether you can trust him.

A business in the 21st century without an Internet presence is like that man. How will they know what you can do unless you have the ability to tell them? How will they know what you are like unless you can show them? How will they be able to find you unless you are able to direct them?” – inboundmarketinghelp.com

Key takeaways;

A business without a web site is like a salesman with no face

  • 66% of the survey respondents felt that one or more of the following was true:
  • A good website gives a business more credibility.
  • They are more likely to contact a local business if they have a website.
  • They trust a local business more if they have their own website.
  • 9% said a bad/ugly website can be a turn-off from using that business.
  • 43% of consumers are more likely to contact a business if their website shows clear prices and demonstrates a good value or a special offer.
  • The top 3 things that would influence a consumer to *not* contact a local biz:
  • No physical address on the site.
  • A site that is slow to load.
  • An ugly or badly designed website.

Like it or not, the lack of a website is killing your businesses potential for added revenue and growth. Based on the above facts, the only thing worse than not having a website is having an ugly or hard to use one.

There are literally thousands of consumers searching for goods and services in your local area every single day

From industrial services to the local pizza delivery shop, there are tens of thousands of people in your local area searching for goods and services…will they find you?